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Software that hits the spot

During our first fifth of a century in business, we at Sequoia were drumming our fingers waiting for the software industry to build a halfway decent inventory targeting system. Surprisingly SAP seemed to have no interest in it. Oracle? No dice. IBM – nada. We even worked with Manugistics for a year… and they got very enthusiastic. But… after sitting in a three year development queue topped-off by a JDA buy-out, the scent went cold.

So – drum roll – while working for PepsiCo Worldwide Flavours, we buckled and built one ourselves. Well, clearly someone had to do it…

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