
The Retail Revolution
8 March 2023
Supply Chain Strategy Optimisation
6 July 202520 May 2025
Rant
The Seven Deadly Supply Chain Sins:
Supply Chains Behave Dynamically

1. Supply Chains behave dynamically
- More like weights and springs, not like rods
- This created bullwhip effects - that are counter intuitive
- It means lag is a critical driver of instability, not a solution to it