Sequoia is a consultancy and people development organisation that punches way above its weight – due to the quality of our thinking and the integrity of our relationships.

Case Studies

A Packaging revolution for developing markets

Growth in emerging markets will create billions of aspiring new consumers.

A key challenge for business is to serve these aspirations, whilst remaining affordable to an emerging consumer and minimising their environmental impact.

Affordability constraints force many consumers to buy small pack sizes of products – yet for a small (90ml) bottle of shampoo, the plastic bottle costs 1.5 times more than the shampoo itself.

Innovative packaging design developing as part of a government sponsored project allows consumers to re-use their bottle, slashing the environmental impact and increasing the affordability of aspirational products to an emerging consumer.

From Food miles to Fair miles

We believe responsible supply chains can provide a sustainable route out of poverty for the world's poorest citizens. By connecting the rich world to the poor, supply chains are key to redressing income disparity around the globe.

Whilst the majority of African goods arrive by boat, there are understandable environmental concerns for those goods that are air-freighted. It’s important to place this environmental impact in context however, as the average Kenyan has a tiny carbon footprint compared to a UK consumer and air-freighted goods provide a livelihood to impoverished Kenyans.