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Supply Chain Design > Stock Service Targeting
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Blanket Targets
Service Level Targets


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Sequoia can compute precisely what service levels will maximise your profits. We have done this for all products, with companies up and down the FMCG supply chain.

Optimised Targets
The only way to know you have your stock levels right.

In the optimization process, every element impacting the safety stock holding is taken into account by converting it to a cost.

 Using the statistical relationship between stock and service we can compute the cost of stock to provide a given service level.

 This is only half of the trade-off. We also need to take into account the cost of a lost sale when we do not achieve 100% service. This should be a function of the margin you lose when you lose the sale, factored by the customer’s attitude to your stock-out.

 This creates a trade-off which enables us to find the optimum (least cost) service point, and consequent safety stock holding.
In our experience the optimum customer service level is rarely below 99% for high volume items in FMCG companies.

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