FMCG Manufacturing History
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| A five million percent increase in productivity during the last century has, of course, fundamentally changed the task of managing any FMCG business.
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Three decades ago, had you joined the FMCG Industry, you would have witnessed what looked like a revolution. The newly invented 'microchip' spearheaded a low cost manufacturing revolution that swept away the creaking post-war manufacturing facilities. Highly integrated, highly automated production lines sprang up all over Europe; direct headcounts were reduced by anything up to ninety percent; and the management task changed fundamentally and permanently.
In fact this 'revolution' was just another part of the continuing evolution of FMCG manufacturing – which the Soft Drinks industry illustrates especially well.
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Crown Soda Machine |
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